Q4 2020 Performance of Top Music and Podcasts Apps on iOS in Brazil

In the fourth quarter of 2020, the Brazilian iOS market saw interesting movements in the music and podcasts apps category. Sensor Tower data provides us with a snapshot of how key players performed during this period.

YouTube Music experienced a steady increase in weekly active users, peaking at around 1.7M in mid-October before stabilizing at around 1.6M towards the end of December. Downloads showed a similar upward trend with a peak of approximately 29K in late October. Revenue for the app remained relatively consistent, hovering around the mid-50K USD mark each week.

Deezer: Music Player, Podcast also saw its revenue peak in early December at nearly 55K USD, while downloads remained stable with a slight uptick to around 21K in late November. The app's weekly active users showed a slight decline from just over 1M at the start of the quarter to around 920K at the end.

For Spotify - Music and Podcasts, revenue figures were significantly lower compared to its competitors, never exceeding 4K USD weekly. However, the app's downloads were quite robust, with a notable spike to over 109K in late November. Weekly active users for Spotify were the highest among the apps analyzed, with numbers consistently above 3.6M throughout the quarter.

TuneIn Radio: Music & Sports showed modest performance in both revenue and downloads, with weekly revenue figures generally staying below 3K USD and downloads peaking at around 2.4K in early November. Active users for TuneIn Radio fluctuated around the 10K to 12K range during Q4.

Lastly, Everand: Ebooks and audiobooks maintained a steady but small revenue stream, with weekly figures around 2K USD. Downloads saw a minor peak in late October with over 600, but generally stayed below that mark. Active users hovered around 5K throughout the quarter.

For more in-depth insights and data, Sensor Tower's platform offers comprehensive analytics on the performance of apps across various markets and categories.